Internet Business & Marketing Consultants

Grow your business through SEO.
*Audited results through October 2021
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines such as Google, Yahoo, AOL, MSN, and Bing via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Latest Statistics Confirm:

 SEO Tops All for Lead Generation and Conversions

*Audited results through October 2021
  1. 1
    93% of online experiences begin with a search engine.
  2. 2
    57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  3. 3
    81% of people perform some type of online research before making a large purchase
  4. 4
    70-80% of people ignore paid search results, choosing to only click on organic listings.
  5. 5
    47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
  6. 6
    72% of online marketers describe content creation as their most effective SEO tactic.

*Audited results through October 2021
  1. 7
    75% of people never scroll past the first page of search engines.
  2. 8
    61% of internet users do research on a product online before making a purchase.
  3. 9
    Bounce rates increase by 50% if your website takes 2 seconds extra to load.
  4. 10
    Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
  5. 11
    Bounce rates increase by 50% if your website takes 2 seconds extra to load.
  6. 12
    Conversions fall by 12% for every extra second that it takes your website to load.

Find new customers, keep existing customers

*Audited results through October 2021

Brand loyalty plus new business drives growth

Mobile SEO

Does anybody still believe that mobile-friendly sites are not necessary or worth the effort? Believe it: “Mobile Armageddon” proved them wrong.

On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. In other words, if a website ranked first in Google for “Miami Beach Restaurant” was a dud when searching from your phone, then it wasn’t going to stay on top for long.

Mobile search rankings are more important than ever, and will only grow increasingly important over time. If your site is not optimized for mobile use or (perish the thought) not mobile accessible, you may as well not be on the web.

Local SEO

Most businesses are local, not global. In 2014 Google gave local business a way to challenge the big guys AND more importantly, beat the unworthy competitor down the street.

Google introduced Pigeon, which gave local businesses the ability to compete for search rankings on a local level. In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. “bar near me”, “Miami Dentists”, etc.).

Pigeon laid out the red carpet for local businesses to profit in the world of search engines. Those understand local focused marketing are winning big.

  1. 1
    72% of consumers who perform a local search visit a store within 5 miles of their current location.
  2. 2
    61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
  3. 3
    88% of consumers trust online reviews as much as they trust personal recommendations.
  4. 4
    86% of people look up the location of a business on Google Maps.
  5. 5
    78% of location-based mobile searches result in an offline purchase.
  6. 6
    18% of location-based mobile searches result in a sale within one day.